Advertising & lead generation
Give your advertising a path to the sale.
Google and Meta campaigns, clear landing pages and organized follow-up that help your team turn interest into conversations.
What you can hire us to build
Campaigns, conversion paths and follow-through.
- Campaign plan covering the offer, audience, geography and approved budget
- Google or Meta campaign setup and management, as agreed
- Ad copy and assembly using approved creative from you or a creative partner
- Landing pages or lead forms aligned with the campaign
- Conversion tracking and source information connected to inquiry records
- CRM routing, booking and follow-up coordination within scope
- Regular review of search terms, audiences, creative and inquiry quality
Is this the problem you have?
You want an accountable partner to manage paid campaigns. You have strong services or creative that need a clearer sales path. You want to understand what happens between ad spend and a customer conversation.
We plan and manage campaigns around your offer, audience and budget, then connect the landing page, inquiry and next step. Your team can see where interest came from and what happened after it arrived.
We quote the work your business needs. Software, usage fees and advertising spend are listed separately.
Discuss your advertisingA possible project
From a useful ad to a booked conversation.
A service business advertises an offer to a defined audience.
Match the message. The ad introduces the offer and sends people to a page or form built around the same next step.
Capture and respond. The inquiry reaches the CRM with its source. An agreed confirmation and booking option help the person move forward.
Learn from the outcome. The team records whether the inquiry became a conversation, proposal or sale. Campaign reviews use that information alongside spend.
This describes a possible build. The steps and connections depend on your software and the work we agree.
From a conversation to a working result
Agree the job.
Then build and check it.
A free 30-minute call
Show us the current setup and the problem you want solved. We discuss the result and the information needed to quote it.
A written proposal
You see what we will deliver, the price, timing and checks before committing. A separate assessment or pilot is only added when needed and agreed in writing.
Check the route to a conversation
Review ads and landing pages, test tracking and inquiry routing, then launch the approved campaign. Compare spend with inquiry quality and the sales outcomes your team records. Use that evidence to decide what to change.
Related work: Refined HQ
FAQ
Advertising questions
What to expect before we start working together.
Do you manage both Google and Meta ads?
Yes. We recommend the channel or combination based on the offer, audience, available creative and budget. The proposal states which accounts, campaigns and ongoing work are included.
Is advertising spend included in your fee?
No. Media spend is separate from setup and management fees. You approve the budget and campaign schedule before launch. Software or usage charges are also identified separately.
Do you film the videos or take the photos?
Filming and photography are not included by default. We can work with your existing content or coordinate with a creative partner. Ad copy, creative preparation and any additional production are defined in the scope.
Can you handle the follow-up as well?
We can build the agreed confirmations, booking steps, CRM tasks and nurture workflows. We agree who handles live calls and personal responses, and how consent and opt-outs are respected.
Can you track sales from the campaigns?
We connect campaign and inquiry data to the outcomes recorded by your team. Reports separate leads, booked work and collected revenue, with any gaps in attribution visible.
Do you guarantee leads or a return on spend?
We agree the objectives and how performance will be evaluated. Results depend on the offer, market, budget and sales follow-through; we do not guarantee lead volume or a financial return.
What should we bring to the first call?
Campaign objectives, ad spend and the platforms included. Approved creative, offer details and any industry requirements. Who handles sales conversations and how outcomes are recorded. A description of the current process is enough to start; do not send passwords or private customer records.
Is the first call free, and what happens after it?
Yes. The first consultation is free and lasts 30 minutes. If the work is clear enough, we prepare a proposal. If technical questions need a separate assessment or pilot, we explain its deliverables and price in writing before you choose it. You are not required to buy an assessment with every project.
Have an offer you want in front of more buyers?
Bring the service, target area and budget you are considering. We will discuss the campaign and what needs to happen after someone inquires. Your first 30-minute call is free.
How pricing and delivery work